How can using a SSL certification on your website increase user security and trustability on your WordPress site or any site for that matter.
SSL stands for (Secure Sockets Layer) and is a layer that encrypts the connection between browsers and webpages, thereby protecting the users.
I will talk about 3 SSL certification for now but there are more:
• Single-domain SSL certificates
• Wildcard SSL certificates
• Multi-Domain SSL certificates
Having an SSL certificate indicates to users that your site has a secure connection, and this can increase trust and number of pages viewed, and decrease bounce rates.
Google has been prioritizing site security for users and has been adapting its algorithm accordingly.
There are ways to get free SSL certificates however some of the free webhosting providers do not support this so best to check first.